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Which keywords bring visitors to the website?

Hello, I just remembered Google Trends for keyword analysis. When I am developing a website, I have to know which keywords are most relevant. There are always different synonyms. Which are the most searched? And is searching for singular or plural?

For example: I want to program a website for a holiday apartment in Mecklenburg.. What is the difference between “holiday home Mecklenburg” und “holiday homes Mecklenburg”? Google Trends shows quite clearly that more was searched for the term in the singular.

Google Trends
Image: Screenshot of


Until recently, I got this information from the Keyword Planner Tool from Google Adwords. But here no keyword comparisons are possible anymore. At least if you do not want to plan an add.

Free tool for keyword research

Another free keyword research feature is KeywordFinder.

Feedback welcome

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